https://tristankincaid.com Tristan Kincaid Tue, 14 Apr 2026 22:35:24 +0000 https://tristankincaid.com en https://tristankincaid.com/Meta-Quest-Xbox-Supersized-Stream Fri, 07 Nov 2025 22:01:45 +0000 Tristan Kincaid https://tristankincaid.com/Meta-Quest-Xbox-Supersized-Stream “That’s funny.” - MrBeast Gamers don’t love Meta. But they do love Xbox. So for the launch of the exclusive Meta Quest Xbox edition, we focused on the thing they’d love most: A massive 26-foot virtual screen that makes Xbox bigger than ever. To bring this supersized screen to life, we supersized an entire livestream hosted by the most beloved streamer on the planet (and famed short king) Kai Cenat. The hour long spectacle was completely unscripted and totally absurd. Gamers loved it so much that they crashed the Meta Quest website, and we sold out of inventory in less than 72 hours. Shortlisted at Cannes and The One Show, and named #1 Media Idea of the Year by Campaign. We announced the livestream the day before, with key visuals and an over the top video that teased the spectacle to come. <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2104b7f6edd4d28ec49d1f063e944307043c3e34bb08317e19da98a5431ec7f2/3D-Film_Thumbnail-1x1.png" data-mid="240384623" border="0" src="https://freight.cargo.site/w/1000/i/2104b7f6edd4d28ec49d1f063e944307043c3e34bb08317e19da98a5431ec7f2/3D-Film_Thumbnail-1x1.png" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/566dc0dd35082ca85eb613a29c2173253e8cb1c0d644acd10afd1b99a448ad03/SUPERSZED-STREAM-POSTER-_-STATIC_1x1.png" data-mid="240384612" border="0" src="https://freight.cargo.site/w/1000/i/566dc0dd35082ca85eb613a29c2173253e8cb1c0d644acd10afd1b99a448ad03/SUPERSZED-STREAM-POSTER-_-STATIC_1x1.png" /> The full livestream lasted just over an hour, with over 80 thousand live viewers, more than 290 million organic impressions, and tens of thousands of user generated clips floating around the internet to this day.&nbsp; <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a3c027d67afa826bb5a1c5be7743702dfb01d8a69aba1a7cf2a95d0a7aa2cb96/tinykai_thumb_logo.png" data-mid="240384611" border="0" src="https://freight.cargo.site/w/1000/i/a3c027d67afa826bb5a1c5be7743702dfb01d8a69aba1a7cf2a95d0a7aa2cb96/tinykai_thumb_logo.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ee7083b6ca227d0a6b71da7273a9fc62fe4bcab3d72e3c14c8f3a3accd1a5725/chaos_thumb_logo.png" data-mid="240384608" border="0" src="https://freight.cargo.site/w/1000/i/ee7083b6ca227d0a6b71da7273a9fc62fe4bcab3d72e3c14c8f3a3accd1a5725/chaos_thumb_logo.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/94c0e9774f8e649691fb103c0a93f6c0c0b1280c9499481aa23ced5444aafb28/halo_thumb_logo.png" data-mid="240384610" border="0" src="https://freight.cargo.site/w/1000/i/94c0e9774f8e649691fb103c0a93f6c0c0b1280c9499481aa23ced5444aafb28/halo_thumb_logo.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8d812a76da28287fb81ec6183064fdb103fe784f38e2804a78f13b0b921820ff/fortnite_thumb_logo.png" data-mid="240384609" border="0" src="https://freight.cargo.site/w/1000/i/8d812a76da28287fb81ec6183064fdb103fe784f38e2804a78f13b0b921820ff/fortnite_thumb_logo.png" /> <img width="3740" height="2160" width_o="3740" height_o="2160" data-src="https://freight.cargo.site/t/original/i/47bad5728dfedaffa9e735b88d8cbf5a2d9ed8e23af0e3b99c0d29ada62cab8e/Screenshot-2026-05-07-at-3.00.03PM.png" data-mid="248008763" border="0" src="https://freight.cargo.site/w/1000/i/47bad5728dfedaffa9e735b88d8cbf5a2d9ed8e23af0e3b99c0d29ada62cab8e/Screenshot-2026-05-07-at-3.00.03PM.png" /> https://tristankincaid.com/Ray-Ban-Stories-x-Burna-Boy-Vanilla Tue, 10 Jan 2023 13:50:28 +0000 Tristan Kincaid https://tristankincaid.com/Ray-Ban-Stories-x-Burna-Boy-Vanilla The first music video created by smart glasses.&nbsp; ‘Vanilla’ by Burna Boy was the first official music video created by Ray-Ban Stories smart glasses. Shot from multiple points of view, it lets us experience a summer day through the eyes of Burna Boy and other creators from around the world. Launched in the runup to the release of the African Giant’s sixth studio album, the video reached 10 million views in less than a week. Finalist in multiple categories at The One Show and shortlisted at ADC. The scenes in “Vanilla” were launched as individual Reels on different creators’ channels, and then stitched together on Instagram Stories for the official release, bringing the two platforms together in a new way.&nbsp; <img width="873" height="1503" width_o="873" height_o="1503" data-src="https://freight.cargo.site/t/original/i/5d67fb15dc814aaa64e9569e9bca228be4317a6720df3958484a8a175d95f1de/imari1.png" data-mid="164370784" border="0" src="https://freight.cargo.site/w/873/i/5d67fb15dc814aaa64e9569e9bca228be4317a6720df3958484a8a175d95f1de/imari1.png" /> <img width="873" height="1503" width_o="873" height_o="1503" data-src="https://freight.cargo.site/t/original/i/c69b90914fb7265849caba2381936340fd4ee1ed82ccba387f366cba1a630a96/bb1.png" data-mid="164370749" border="0" src="https://freight.cargo.site/w/873/i/c69b90914fb7265849caba2381936340fd4ee1ed82ccba387f366cba1a630a96/bb1.png" /> <img width="873" height="1503" width_o="873" height_o="1503" data-src="https://freight.cargo.site/t/original/i/ac20aa9ada7398dcecf56b466c5e6425e0427887a3ac80c5e0e2a5a80ccd1efb/jasmine1.png" data-mid="164370576" border="0" src="https://freight.cargo.site/w/873/i/ac20aa9ada7398dcecf56b466c5e6425e0427887a3ac80c5e0e2a5a80ccd1efb/jasmine1.png" /> <img width="877" height="1503" width_o="877" height_o="1503" data-src="https://freight.cargo.site/t/original/i/4d69f25569e6feb69219b12a2204c01b842dfa5a2932f5c9a711a854a599e70d/jeny1.png" data-mid="164370785" border="0" src="https://freight.cargo.site/w/877/i/4d69f25569e6feb69219b12a2204c01b842dfa5a2932f5c9a711a854a599e70d/jeny1.png" /> <img width="3840" height="1242" width_o="3840" height_o="1242" data-src="https://freight.cargo.site/t/original/i/ac618d9534230d43c5303b02bfad7e8b155ec8cd096e848c0bea7b2c52eda7bc/STORIES_SCREENS.png" data-mid="164219104" border="0" src="https://freight.cargo.site/w/1000/i/ac618d9534230d43c5303b02bfad7e8b155ec8cd096e848c0bea7b2c52eda7bc/STORIES_SCREENS.png" /> <img width="2869" height="1610" width_o="2869" height_o="1610" data-src="https://freight.cargo.site/t/original/i/9db322997c4cd0209cac4020671a0edc294fc58ccbf17614339620c8434e3c23/moto1.png" data-mid="164372041" border="0" src="https://freight.cargo.site/w/1000/i/9db322997c4cd0209cac4020671a0edc294fc58ccbf17614339620c8434e3c23/moto1.png" /> <img width="2869" height="1610" width_o="2869" height_o="1610" data-src="https://freight.cargo.site/t/original/i/cef316fc1afe5bc87725b7d94fe89676c087d149afc16fa446453e8345f8771a/bishop1.png" data-mid="164372043" border="0" src="https://freight.cargo.site/w/1000/i/cef316fc1afe5bc87725b7d94fe89676c087d149afc16fa446453e8345f8771a/bishop1.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/2fe8fe4cf5b3bdd8990e6db24376e5a403571adf623c989c8c17196b7013bb9f/image1.gif" data-mid="165304234" border="0" src="https://freight.cargo.site/w/800/i/2fe8fe4cf5b3bdd8990e6db24376e5a403571adf623c989c8c17196b7013bb9f/image1.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bcbb9f4ab9f8b1ca1effef5d607d1c4a10f575b6ab56e8dfd7165ae499ce8333/thumbnail_9_logo-boost.png" data-mid="164221421" border="0" src="https://freight.cargo.site/w/1000/i/bcbb9f4ab9f8b1ca1effef5d607d1c4a10f575b6ab56e8dfd7165ae499ce8333/thumbnail_9_logo-boost.png" /> https://tristankincaid.com/Asgard-s-Wrath-2-A-Rip-in-Reality Wed, 03 Jul 2024 17:23:53 +0000 Tristan Kincaid https://tristankincaid.com/Asgard-s-Wrath-2-A-Rip-in-Reality Turning VR into IRL. Console gamers are still notoriously skeptical of VR. So for the launch of Asgard’s Wrath 2, Meta Quest’s first AAA title, we showed them just how real it can be. Using a 3000 sq. ft. invisible screen, we brought gods and monsters from the game to life outside The Game Awards, in an experience so realistic it prompted conspiracy theories online that NASA was conducting secret tests. Won a Grand Clio, Best in Show at AICP, Gold at ADC, and Bronze at The One Show. This is what people saw when they walked out of The Game Awards. No AR filters, no fake social posts. Completely real.&nbsp; <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/01dc82ddb5cfb6fc876933267e134878899a23807a75c70a0e165f3f24d5aa7d/Sakhmet_W.jpg" data-mid="214329079" border="0" src="https://freight.cargo.site/w/1000/i/01dc82ddb5cfb6fc876933267e134878899a23807a75c70a0e165f3f24d5aa7d/Sakhmet_W.jpg" /><img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/97a4deb1d657cf2b9ae50195ec0e953560b05ff93074ec26cf8678d182b24ac2/Bruiser2_W.jpg" data-mid="214329076" border="0" src="https://freight.cargo.site/w/1000/i/97a4deb1d657cf2b9ae50195ec0e953560b05ff93074ec26cf8678d182b24ac2/Bruiser2_W.jpg" /><img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/d1723db88012ea65c0057621bc350d6608594fa44a5382fcfb93959c70e321c2/Loki2_W.jpg" data-mid="214329077" border="0" src="https://freight.cargo.site/w/1000/i/d1723db88012ea65c0057621bc350d6608594fa44a5382fcfb93959c70e321c2/Loki2_W.jpg" /> <img width="2001" height="3000" width_o="2001" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ab8753cf4a65748f5ac826b7bcb69923c04c01d13cde4b0dbf157e224a354d15/Bruiser_Vert_W.jpg" data-mid="214329072" border="0" src="https://freight.cargo.site/w/1000/i/ab8753cf4a65748f5ac826b7bcb69923c04c01d13cde4b0dbf157e224a354d15/Bruiser_Vert_W.jpg" /> <img width="2001" height="3000" width_o="2001" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f39349e0d9ad27524c67a78a4af8103c9bcb6896ca7d1b695c27899394e438fb/Loki_Vert_W.jpg" data-mid="214329073" border="0" src="https://freight.cargo.site/w/1000/i/f39349e0d9ad27524c67a78a4af8103c9bcb6896ca7d1b695c27899394e438fb/Loki_Vert_W.jpg" /> <img width="2001" height="3000" width_o="2001" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9570fcf9e8b09db51255a7f641934385fa32c16df110c22f363fbc71b0df4e96/Sakhmet_Vert_W.jpg" data-mid="214329074" border="0" src="https://freight.cargo.site/w/1000/i/9570fcf9e8b09db51255a7f641934385fa32c16df110c22f363fbc71b0df4e96/Sakhmet_Vert_W.jpg" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/e5d99787fd374b25406a8194534f4bf42e5a7ad9845547633f51a3417cb2af69/capture1_W.jpg" data-mid="214329070" border="0" src="https://freight.cargo.site/w/1000/i/e5d99787fd374b25406a8194534f4bf42e5a7ad9845547633f51a3417cb2af69/capture1_W.jpg" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/cfaba68072ceb082410c8dac5c138b281a09edd152dfb521df32cf48fdabeca4/capture2_W.jpg" data-mid="214329069" border="0" src="https://freight.cargo.site/w/1000/i/cfaba68072ceb082410c8dac5c138b281a09edd152dfb521df32cf48fdabeca4/capture2_W.jpg" /> The campaign helped Asgard’s Wrath 2 become the #1 selling Meta Quest game of the holiday season, and garner a rare 10/10 rating from IGN. Full case study below: https://tristankincaid.com/Asgard-s-Wrath-2-Gods-Monsters Thu, 13 Jul 2023 18:39:31 +0000 Tristan Kincaid https://tristankincaid.com/Asgard-s-Wrath-2-Gods-Monsters Chaos is coming.&nbsp; Asgard’s Wrath 2 is Meta Quest’s first AAA title, and one of the longest, most complex VR games ever created. But rather than focus on technical achievements and gameplay details, we leaned into the lore and mystery behind the sequel to this cult favorite, visualizing the game’s mythical narrative as a monument to forgotten legends.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/add55a2aff1254ba45ea1314ac7eb06d01635da66b8f333a281969134b681c54/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_04.jpg" data-mid="184998183" border="0" src="https://freight.cargo.site/w/1000/i/add55a2aff1254ba45ea1314ac7eb06d01635da66b8f333a281969134b681c54/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e004e055868826711cc76a8752a949eb79a28ffd9ac6e6d9b64c8c5dc3700c6/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_09.jpg" data-mid="184998180" border="0" src="https://freight.cargo.site/w/1000/i/4e004e055868826711cc76a8752a949eb79a28ffd9ac6e6d9b64c8c5dc3700c6/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_09.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a33624d488ae364b4a48fbe4ff6554963d0143c1e617d511a4dcef7b5bc6295/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_11.jpg" data-mid="184998179" border="0" src="https://freight.cargo.site/w/1000/i/0a33624d488ae364b4a48fbe4ff6554963d0143c1e617d511a4dcef7b5bc6295/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_11.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0db5440f3acf320ed88f349827b69dcfa9c51903af6098acadf79b38196924d7/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_08.jpg" data-mid="184998181" border="0" src="https://freight.cargo.site/w/1000/i/0db5440f3acf320ed88f349827b69dcfa9c51903af6098acadf79b38196924d7/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_08.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c806249b7b99967fc767a138d7f0c44053c7a853fe607bdbc15304b91d39123/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_06.jpg" data-mid="184998182" border="0" src="https://freight.cargo.site/w/1000/i/2c806249b7b99967fc767a138d7f0c44053c7a853fe607bdbc15304b91d39123/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_06.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2270ebe22af2d9bb1183d6361f979b79798cf26382f5d149b883f1a5ede91231/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_02.jpg" data-mid="184998184" border="0" src="https://freight.cargo.site/w/1000/i/2270ebe22af2d9bb1183d6361f979b79798cf26382f5d149b883f1a5ede91231/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5453be0d06b1804cc72f84a2827ed9dfa7c7e1b7e800463bd8d97dd045c1cc78/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_16.jpg" data-mid="184998178" border="0" src="https://freight.cargo.site/w/1000/i/5453be0d06b1804cc72f84a2827ed9dfa7c7e1b7e800463bd8d97dd045c1cc78/Meta_S17_nba_tvc_30_16x9_1920x1080_Broadcast_noESRB_16.jpg" /> https://tristankincaid.com/Meta-Quest-Deadpool-Put-Yourself-Inside-Me Wed, 18 Mar 2026 23:53:19 +0000 Tristan Kincaid https://tristankincaid.com/Meta-Quest-Deadpool-Put-Yourself-Inside-Me Put yourself inside me.&nbsp; For the launch of Deadpool on Meta Quest, we needed to make sure fans knew that the game would be just as crass, sarcastic, and unhinged as the beloved film franchise. So we let Deadpool do the talking, resulting in some really fun headlines and some really nervous folks on the legal team. These are the ones that weren’t rejected at the last minute by the MTA review board. <img width="1500" height="656" width_o="1500" height_o="656" data-src="https://freight.cargo.site/t/original/i/8ccc1a3231ba6d9e32e17979f35c9f93c6fa71415698f08c1de9235d1ed0d338/20251107_MV_Surf-Turf_en-US_Social_QP_InFeed_MeatsuitLayout2_1500x656_JPEG.jpeg" data-mid="246222431" border="0" src="https://freight.cargo.site/w/1000/i/8ccc1a3231ba6d9e32e17979f35c9f93c6fa71415698f08c1de9235d1ed0d338/20251107_MV_Surf-Turf_en-US_Social_QP_InFeed_MeatsuitLayout2_1500x656_JPEG.jpeg" /> <img width="858" height="242" width_o="858" height_o="242" data-src="https://freight.cargo.site/t/original/i/0d895a60cb0a5552fc5954d10e2fa3bf5dc080f8dc64b24b2508a54d569bd114/20251107_MV_Surf-Turf_en-US_OOH_Hivestack_DigitalBulletin_KV4_Hands_858x242_JPEG.jpeg" data-mid="246222355" border="0" src="https://freight.cargo.site/w/858/i/0d895a60cb0a5552fc5954d10e2fa3bf5dc080f8dc64b24b2508a54d569bd114/20251107_MV_Surf-Turf_en-US_OOH_Hivestack_DigitalBulletin_KV4_Hands_858x242_JPEG.jpeg" /> <img width="1400" height="400" width_o="1400" height_o="400" data-src="https://freight.cargo.site/t/original/i/e271f23c18c0b77b1765b1828c9b6c30d69563bdc2f05c8a34e759990cd65bfd/20251107_MV_Surf-Turf_en-US_OOH_Hivestack_DigitalBulletin_KV1_Chaos_1400x400_JPEG.jpeg" data-mid="246222359" border="0" src="https://freight.cargo.site/w/1000/i/e271f23c18c0b77b1765b1828c9b6c30d69563bdc2f05c8a34e759990cd65bfd/20251107_MV_Surf-Turf_en-US_OOH_Hivestack_DigitalBulletin_KV1_Chaos_1400x400_JPEG.jpeg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/921f9173160a0d6d1df803772ee7b5b2cb3f3889d8ede53063f90adf58e39807/20251104_MV_Surf-Turf_en-US_OOH_Hivestack_TransitShelter_KV1_WWDPD_1080x1920_JPG.jpg" data-mid="246222368" border="0" src="https://freight.cargo.site/w/1000/i/921f9173160a0d6d1df803772ee7b5b2cb3f3889d8ede53063f90adf58e39807/20251104_MV_Surf-Turf_en-US_OOH_Hivestack_TransitShelter_KV1_WWDPD_1080x1920_JPG.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c24016ff9eff4f128a255bca968e6207867d003675c40abd7090768734e89a32/20251107_MV_Surf-Turf_en-US_OOH_Outfront_GrandCentralLiveboardsArray_Set2_3682x1920_JPEG_SCREEN2.jpeg" data-mid="246222422" border="0" src="https://freight.cargo.site/w/1000/i/c24016ff9eff4f128a255bca968e6207867d003675c40abd7090768734e89a32/20251107_MV_Surf-Turf_en-US_OOH_Outfront_GrandCentralLiveboardsArray_Set2_3682x1920_JPEG_SCREEN2.jpeg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e0d3d5f611cd343106e17da5932700ed225cfd2bb89f50b44731c4ff9a9f5380/20251107_MV_Surf-Turf_en-US_OOH_Outfront_GrandCentralLiveboardsArray_Set1_3682x1920_JPEG_SCREEN3.jpeg" data-mid="246222418" border="0" src="https://freight.cargo.site/w/1000/i/e0d3d5f611cd343106e17da5932700ed225cfd2bb89f50b44731c4ff9a9f5380/20251107_MV_Surf-Turf_en-US_OOH_Outfront_GrandCentralLiveboardsArray_Set1_3682x1920_JPEG_SCREEN3.jpeg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/25f6d15e72e9db1368cf5dbc06d7167cbd74d3137491e3079c6bc2527e1b1c38/20251107_MV_Surf-Turf_en-US_OOH_Outfront_GrandCentralLiveboardsArray_Set1_3682x1920_JPEG_SCREEN2.jpeg" data-mid="246222419" border="0" src="https://freight.cargo.site/w/1000/i/25f6d15e72e9db1368cf5dbc06d7167cbd74d3137491e3079c6bc2527e1b1c38/20251107_MV_Surf-Turf_en-US_OOH_Outfront_GrandCentralLiveboardsArray_Set1_3682x1920_JPEG_SCREEN2.jpeg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1930d67257ac390ab42d5f95d61edbcda8d3926d12d8913dc1b1b571c4656b71/20251107_MV_Surf-Turf_en-US_OOH_Outfront_GrandCentralLiveboardsArray_Set1_3682x1920_JPEG_SCREEN1.jpeg" data-mid="246222420" border="0" src="https://freight.cargo.site/w/1000/i/1930d67257ac390ab42d5f95d61edbcda8d3926d12d8913dc1b1b571c4656b71/20251107_MV_Surf-Turf_en-US_OOH_Outfront_GrandCentralLiveboardsArray_Set1_3682x1920_JPEG_SCREEN1.jpeg" /> <img width="1920" height="360" width_o="1920" height_o="360" data-src="https://freight.cargo.site/t/original/i/c42407fca3611ee3c636e29e1f03185129d3f8a73d8368a77322776e01989936/20251107_MV_Surf-Turf_en-US_OOH_Outfront_CitywideSubwayInteriorLivecardMaxCove_Set1_1920x360_JPEG_IMAGE2.jpg" data-mid="246222407" border="0" src="https://freight.cargo.site/w/1000/i/c42407fca3611ee3c636e29e1f03185129d3f8a73d8368a77322776e01989936/20251107_MV_Surf-Turf_en-US_OOH_Outfront_CitywideSubwayInteriorLivecardMaxCove_Set1_1920x360_JPEG_IMAGE2.jpg" /> <img width="1920" height="360" width_o="1920" height_o="360" data-src="https://freight.cargo.site/t/original/i/d831cab4cffde50de68c5c05d765ec6250109e31c25a2a94aff1f9b0129257c8/20251107_MV_Surf-Turf_en-US_OOH_Outfront_CitywideSubwayInteriorLivecardMaxCove_Set2_1920x360_JPEG_IMAGE2.jpg" data-mid="246222396" border="0" src="https://freight.cargo.site/w/1000/i/d831cab4cffde50de68c5c05d765ec6250109e31c25a2a94aff1f9b0129257c8/20251107_MV_Surf-Turf_en-US_OOH_Outfront_CitywideSubwayInteriorLivecardMaxCove_Set2_1920x360_JPEG_IMAGE2.jpg" /> <img width="1920" height="674" width_o="1920" height_o="674" data-src="https://freight.cargo.site/t/original/i/0d58739b44cf6c498d0ce262d6d9740847730819be435bc1a5a28dba70eff5aa/20251104_MV_Surf-Turf_en-US_OOH_Hivestack_TaxiTop_Shotgun_1920x674_PNG.png" data-mid="246222367" border="0" src="https://freight.cargo.site/w/1000/i/0d58739b44cf6c498d0ce262d6d9740847730819be435bc1a5a28dba70eff5aa/20251104_MV_Surf-Turf_en-US_OOH_Hivestack_TaxiTop_Shotgun_1920x674_PNG.png" /> <img width="1920" height="674" width_o="1920" height_o="674" data-src="https://freight.cargo.site/t/original/i/163c8c4e45696807bf09b12813ad9add48bd036786a19d9af074d1730dd4f7f6/20251104_MV_Surf-Turf_en-US_OOH_Hivestack_TaxiTop_Copilot_1920x674_PNG.png" data-mid="246222365" border="0" src="https://freight.cargo.site/w/1000/i/163c8c4e45696807bf09b12813ad9add48bd036786a19d9af074d1730dd4f7f6/20251104_MV_Surf-Turf_en-US_OOH_Hivestack_TaxiTop_Copilot_1920x674_PNG.png" /> In addition to two gameplay trailers, we worked with ESPN to create a first-of-its-kind media placement that let us break the fourth wall during Sportscenter, as Deadpool ambushed the announcers with his antics. https://tristankincaid.com/Olipop-A-New-Kind-of-Soda Tue, 14 Apr 2026 22:35:24 +0000 Tristan Kincaid https://tristankincaid.com/Olipop-A-New-Kind-of-Soda A new kind of soda. When I joined Olipop to help establish and build out their in-house creative department, they had gained a small but enthusiastic following in the wellness market by defining themselves as a “healthy alternative to soda”. The problem is, people love soda. And they aren’t necessarily looking to replace it. So in order to scale beyond a wellness sub-category, we needed to reposition the brand without sacrificing its successful product narrative.&nbsp; By redefining Olipop as “A New Kind of Soda”, we stopped pushing against soda brands and became one ourselves, unlocking new narratives, brand behaviors, partnership opportunities, and mass distribution channels.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e2f9799936c0ef69cc2ff21d2e03de1994d5cf67cf0a0b29c18141b6bf55a734/ANKOS_hero.001.jpeg" data-mid="247873355" border="0" src="https://freight.cargo.site/w/1000/i/e2f9799936c0ef69cc2ff21d2e03de1994d5cf67cf0a0b29c18141b6bf55a734/ANKOS_hero.001.jpeg" /> <img width="1075" height="1078" width_o="1075" height_o="1078" data-src="https://freight.cargo.site/t/original/i/c9031f6b196a5fb6a0fa335eeec61f564ba09981e46a90126a1052bd2f2d9cc7/soda3.jpg" data-mid="247960295" border="0" src="https://freight.cargo.site/w/1000/i/c9031f6b196a5fb6a0fa335eeec61f564ba09981e46a90126a1052bd2f2d9cc7/soda3.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0c88222e14658b842ddb95e4927402e91eb63b871d665e496ccf9d60a67e7e63/Make_the_Switch.jpg" data-mid="247209777" border="0" src="https://freight.cargo.site/w/1000/i/0c88222e14658b842ddb95e4927402e91eb63b871d665e496ccf9d60a67e7e63/Make_the_Switch.jpg" /> We started behaving like a soda brand, leaning into our design system to let the brand identity carry through from packaging into marketing channels.&nbsp; <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/06a4816a2ff4eef9b41ffa3bab23f09a9d1552942965b72f1a38770dad94096a/Grape_1.jpg" data-mid="247209754" border="0" src="https://freight.cargo.site/w/1000/i/06a4816a2ff4eef9b41ffa3bab23f09a9d1552942965b72f1a38770dad94096a/Grape_1.jpg" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/70efeae633817c2e0ab7517ca1eefffdc3d6a7ca9876b78324878d2ee9c0e2d3/Grape_3_GIF.gif" data-mid="247209757" border="0" src="https://freight.cargo.site/w/1000/i/70efeae633817c2e0ab7517ca1eefffdc3d6a7ca9876b78324878d2ee9c0e2d3/Grape_3_GIF.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ede7688d2fc241a55e0ee4783760e2c89930da717c13d64ed85d0696ffb0583a/Grape_4.jpg" data-mid="247209748" border="0" src="https://freight.cargo.site/w/1000/i/ede7688d2fc241a55e0ee4783760e2c89930da717c13d64ed85d0696ffb0583a/Grape_4.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/daa69b7a94ac6e1022a6035642aabad982ab4980cf44862b21aa2cb0f958aafc/Grape_6.jpg" data-mid="247209753" border="0" src="https://freight.cargo.site/w/1000/i/daa69b7a94ac6e1022a6035642aabad982ab4980cf44862b21aa2cb0f958aafc/Grape_6.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5f0ecbe095b94c3b1cbb90a827a978cf8e691f1bc9fea45ad4ca25e6259c9700/Grape_2.jpg" data-mid="247209750" border="0" src="https://freight.cargo.site/w/1000/i/5f0ecbe095b94c3b1cbb90a827a978cf8e691f1bc9fea45ad4ca25e6259c9700/Grape_2.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ccad8b872c081a745c3dd5a032ce0299bc5d0f662c24420817452b74d19b0188/Share_The_Love_3.jpg" data-mid="247209789" border="0" src="https://freight.cargo.site/w/1000/i/ccad8b872c081a745c3dd5a032ce0299bc5d0f662c24420817452b74d19b0188/Share_The_Love_3.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/fb2385f1c17be59a3cdc9ffa476d0aa091ccd4e76decc6041945de44e18fbe7d/Better_Together.jpg" data-mid="247209787" border="0" src="https://freight.cargo.site/w/1000/i/fb2385f1c17be59a3cdc9ffa476d0aa091ccd4e76decc6041945de44e18fbe7d/Better_Together.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cccf61c244ab6a4c187a6d52cf63ba6715a4d6579b00ad416eec1aef2a9126d3/Perfect_Match.jpg" data-mid="247209786" border="0" src="https://freight.cargo.site/w/1000/i/cccf61c244ab6a4c187a6d52cf63ba6715a4d6579b00ad416eec1aef2a9126d3/Perfect_Match.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5befba1e9a8c86d0892dc915ec23e1f10d8ad691930511d928b830fa78c92748/Stickers.jpg" data-mid="247209785" border="0" src="https://freight.cargo.site/w/1000/i/5befba1e9a8c86d0892dc915ec23e1f10d8ad691930511d928b830fa78c92748/Stickers.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/613fd1c03920445391012b57036c7429156609deb22012ae00b1882599febffe/Orange_Cream.jpg" data-mid="247209743" border="0" src="https://freight.cargo.site/w/1000/i/613fd1c03920445391012b57036c7429156609deb22012ae00b1882599febffe/Orange_Cream.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6203a819d1f83dc303f096b569a42b44d656eef79840d9ae5cb165effb960a43/Summer.jpg" data-mid="247209742" border="0" src="https://freight.cargo.site/w/1000/i/6203a819d1f83dc303f096b569a42b44d656eef79840d9ae5cb165effb960a43/Summer.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1c480ae2fffd4e16372ea71ac7b7a5b3f540a08a7b0afe87a494599f815eb0bc/Split.jpg" data-mid="247209745" border="0" src="https://freight.cargo.site/w/1000/i/1c480ae2fffd4e16372ea71ac7b7a5b3f540a08a7b0afe87a494599f815eb0bc/Split.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e72012dc904fecfeaea6df22419f115d867b321ed483c67e78a4752f8f71136b/Sunshine.jpg" data-mid="247209744" border="0" src="https://freight.cargo.site/w/1000/i/e72012dc904fecfeaea6df22419f115d867b321ed483c67e78a4752f8f71136b/Sunshine.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d67dc316eb9a6693b960a32a2819f2589e74e8e87918c02a687eef6abdc46345/Menu.jpg" data-mid="247209741" border="0" src="https://freight.cargo.site/w/1000/i/d67dc316eb9a6693b960a32a2819f2589e74e8e87918c02a687eef6abdc46345/Menu.jpg" /> This positioning also let us do things typical soda brands can’t do - like partner with local food co-ops to launch new flavors, celebrate body diversity, show children drinking the product, and activate at Whole Foods and other health-focused retailers. <img width="928" height="1145" width_o="928" height_o="1145" data-src="https://freight.cargo.site/t/original/i/c0ec25497afbc7de840e285502813729120cb9cd60834220a0c3118a12537d9e/mandela.jpg" data-mid="247964671" border="0" src="https://freight.cargo.site/w/928/i/c0ec25497afbc7de840e285502813729120cb9cd60834220a0c3118a12537d9e/mandela.jpg" /> <img width="1646" height="2034" width_o="1646" height_o="2034" data-src="https://freight.cargo.site/t/original/i/dfa29719bc81be7de920976691dd0654e8db7ace447d0a0cca54fa121f3362a3/Screenshot-2026-05-06-at-5.05.26PM.png" data-mid="247965301" border="0" src="https://freight.cargo.site/w/1000/i/dfa29719bc81be7de920976691dd0654e8db7ace447d0a0cca54fa121f3362a3/Screenshot-2026-05-06-at-5.05.26PM.png" /> <img width="1648" height="2036" width_o="1648" height_o="2036" data-src="https://freight.cargo.site/t/original/i/d6ee2c50091f00ecbd5680b192d09678e52d1f0b22bf42295683936e6bb95509/Screenshot-2026-05-06-at-5.00.36PM.png" data-mid="247965303" border="0" src="https://freight.cargo.site/w/1000/i/d6ee2c50091f00ecbd5680b192d09678e52d1f0b22bf42295683936e6bb95509/Screenshot-2026-05-06-at-5.00.36PM.png" /> <img width="1646" height="2032" width_o="1646" height_o="2032" data-src="https://freight.cargo.site/t/original/i/fa7c102204b1b0ba0b3611fd84641b566c08e17d8591d07a88e06292105480dd/Screenshot-2026-05-06-at-5.05.11PM.png" data-mid="247965302" border="0" src="https://freight.cargo.site/w/1000/i/fa7c102204b1b0ba0b3611fd84641b566c08e17d8591d07a88e06292105480dd/Screenshot-2026-05-06-at-5.05.11PM.png" /> As we built the brand, we also provided educational content that reinforced and validated our product narrative. By balancing hip and happy soda advertising with credible, peer-reviewed content about gut health and prebiotic fiber, we built deep customer trust and loyalty - turbocharging our SEO results at the same time.&nbsp; <img width="2536" height="1762" width_o="2536" height_o="1762" data-src="https://freight.cargo.site/t/original/i/74cb60e5e339df3dcc09d1088eeb0a73067bb6f075b26d5b5a7beb3efb819ea9/Screenshot-2026-05-06-at-5.45.23PM.png" data-mid="247966441" border="0" src="https://freight.cargo.site/w/1000/i/74cb60e5e339df3dcc09d1088eeb0a73067bb6f075b26d5b5a7beb3efb819ea9/Screenshot-2026-05-06-at-5.45.23PM.png" /> <img width="2536" height="1762" width_o="2536" height_o="1762" data-src="https://freight.cargo.site/t/original/i/f1d981f66843ee7a97772a0bd6e263a28d779e38a83419b5040835db007d3af7/Screenshot-2026-05-06-at-5.45.16PM.png" data-mid="247966442" border="0" src="https://freight.cargo.site/w/1000/i/f1d981f66843ee7a97772a0bd6e263a28d779e38a83419b5040835db007d3af7/Screenshot-2026-05-06-at-5.45.16PM.png" /> <img width="2536" height="1762" width_o="2536" height_o="1762" data-src="https://freight.cargo.site/t/original/i/f751d2bd799208ce7c0bf6d173cff8bd424dad1ccdc42986cc191a51e96150f3/Screenshot-2026-05-06-at-5.45.08PM.png" data-mid="247966443" border="0" src="https://freight.cargo.site/w/1000/i/f751d2bd799208ce7c0bf6d173cff8bd424dad1ccdc42986cc191a51e96150f3/Screenshot-2026-05-06-at-5.45.08PM.png" /> Defining ourselves as A New Kind of Soda gave us the ability to choose when we’d act like a classic soda brand, and when we’d veer from the playbook. For our summer “soda with food” campaign (a tried and true category tactic) we leaned into authenticity, with a series of intimate dinner parties hosted by celebrity chefs around the country, captured in a recipe book and content series that reinforced our commitment to building healthy communities.&nbsp; <img width="3026" height="2158" width_o="3026" height_o="2158" data-src="https://freight.cargo.site/t/original/i/f7671e1cce0f2d07bd92335682f69db7bc3fbd9abd213f3d2a089ed3f07c99aa/Screenshot-2026-05-06-at-6.15.38PM.png" data-mid="247966792" border="0" src="https://freight.cargo.site/w/1000/i/f7671e1cce0f2d07bd92335682f69db7bc3fbd9abd213f3d2a089ed3f07c99aa/Screenshot-2026-05-06-at-6.15.38PM.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/30a3709ed3eee007f90b4722e18c638da51a11ffb83cda48adcd787fce23314c/BBQ5.png" data-mid="247966728" border="0" src="https://freight.cargo.site/w/1000/i/30a3709ed3eee007f90b4722e18c638da51a11ffb83cda48adcd787fce23314c/BBQ5.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ed1ef016e2a732c12ea1f5f2d55a1a047031c7ea0db66e7919b8fddd095a5086/BBQ6.png" data-mid="247966727" border="0" src="https://freight.cargo.site/w/1000/i/ed1ef016e2a732c12ea1f5f2d55a1a047031c7ea0db66e7919b8fddd095a5086/BBQ6.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a828a6fa43d47d144225eefbf9a322ced55473134a4dcaf9e0530d2a1eb61f71/BBQ23.png" data-mid="247966710" border="0" src="https://freight.cargo.site/w/1000/i/a828a6fa43d47d144225eefbf9a322ced55473134a4dcaf9e0530d2a1eb61f71/BBQ23.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d080e80d70c0164e8f59a207e90deb4f4acbe7dabacd483fb2aa4080429cdec2/BBQ4.png" data-mid="247966729" border="0" src="https://freight.cargo.site/w/1000/i/d080e80d70c0164e8f59a207e90deb4f4acbe7dabacd483fb2aa4080429cdec2/BBQ4.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/686cdb4e801492925e76bf8a77c4c84af70f5ccc575cad203f65edfa40a86787/BBQ16.png" data-mid="247966717" border="0" src="https://freight.cargo.site/w/1000/i/686cdb4e801492925e76bf8a77c4c84af70f5ccc575cad203f65edfa40a86787/BBQ16.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bab4fc337f47e6f3837d1c5c8970d3a5713f0e35ce5a96259db59363c7ab4d12/BBQ8.png" data-mid="247966725" border="0" src="https://freight.cargo.site/w/1000/i/bab4fc337f47e6f3837d1c5c8970d3a5713f0e35ce5a96259db59363c7ab4d12/BBQ8.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a82908fcec5ef95346fe9f3c32c67269742be166eaaaba0bf4a6ac91569436ad/BBQ10.png" data-mid="247966723" border="0" src="https://freight.cargo.site/w/1000/i/a82908fcec5ef95346fe9f3c32c67269742be166eaaaba0bf4a6ac91569436ad/BBQ10.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0dab299e25cc216e139dd6299455a820cb32f8d10692dd5bce0aff111e45dcc8/BBQ2.png" data-mid="247966731" border="0" src="https://freight.cargo.site/w/1000/i/0dab299e25cc216e139dd6299455a820cb32f8d10692dd5bce0aff111e45dcc8/BBQ2.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f92aef245f07530b736fa60a67c6485e4d3829114e2ee5d52e3033c7a761eb9c/BBQ24.png" data-mid="247966709" border="0" src="https://freight.cargo.site/w/1000/i/f92aef245f07530b736fa60a67c6485e4d3829114e2ee5d52e3033c7a761eb9c/BBQ24.png" /> https://tristankincaid.com/Volvo-For-Their-Future Fri, 08 May 2020 20:25:27 +0000 Tristan Kincaid https://tristankincaid.com/Volvo-For-Their-Future The car you trust to protect them, now protects their future. For the global launch of Volvo’s new Plug-in Hybrid SUVs, we expanded their core safety message to include the safety of the planet, focusing on those whose future is most at stake. https://tristankincaid.com/Volvo-x-Google-XC40-Pure-Electric Wed, 13 May 2020 02:25:18 +0000 Tristan Kincaid https://tristankincaid.com/Volvo-x-Google-XC40-Pure-Electric The first electric SUV with Google built in. Volvo’s first electric SUV is also the first electric car with Google’s in-car operating system standard. We partnered with Google to create a unique Lens experience, teasing the announcement in a special issue of New York Times Magazine. <img width="1723" height="1125" width_o="1723" height_o="1125" data-src="https://freight.cargo.site/t/original/i/77bdba09d3bb1a854c8519ab58cc3f9a187c6e75ba2d05035ad3493442f258d7/volvo_xc40_1.png" data-mid="70779690" border="0" src="https://freight.cargo.site/w/1000/i/77bdba09d3bb1a854c8519ab58cc3f9a187c6e75ba2d05035ad3493442f258d7/volvo_xc40_1.png" /> Holding your phone over the print ad triggered a unique Google Lens experience that completed the story. <img width="1723" height="1125" width_o="1723" height_o="1125" data-src="https://freight.cargo.site/t/original/i/8cd7f0ed5e1e3b19e63e67160a612463ffc22e984fd274777809a803f29477e6/volvo_xc40_2.png" data-mid="70779697" border="0" src="https://freight.cargo.site/w/1000/i/8cd7f0ed5e1e3b19e63e67160a612463ffc22e984fd274777809a803f29477e6/volvo_xc40_2.png" /> <img width="1723" height="1125" width_o="1723" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c78ca1c7066d2a36c8a13d3653887214b7baeb185ae5c81d10e2007f81d265bd/volvo_xc40_3.png" data-mid="70779700" border="0" src="https://freight.cargo.site/w/1000/i/c78ca1c7066d2a36c8a13d3653887214b7baeb185ae5c81d10e2007f81d265bd/volvo_xc40_3.png" /> <img width="1320" height="660" width_o="1320" height_o="660" data-src="https://freight.cargo.site/t/original/i/5daf7e01fd8539491e2f5d3bd1b2ca6a4ec9b21afbc7de81c3324d63f3b07b70/nytmag-google-lens-PAGE-2020-1320x660.jpg" data-mid="70779738" border="0" src="https://freight.cargo.site/w/1000/i/5daf7e01fd8539491e2f5d3bd1b2ca6a4ec9b21afbc7de81c3324d63f3b07b70/nytmag-google-lens-PAGE-2020-1320x660.jpg" /> https://tristankincaid.com/Volvo-The-Longest-Drive Wed, 13 May 2020 14:39:18 +0000 Tristan Kincaid https://tristankincaid.com/Volvo-The-Longest-Drive Whoever looks the longest, wins. &nbsp; Instead of spending millions of dollars for 30 seconds of TV time during the Super Bowl, we got people to keep their eyes on a Volvo for the entire night. The Longest Drive was a one-day-only mobile game that challenged users to ‘drive’ a Volvo just by looking at it. Facial recognition kept them honest, and so the game could only be won by skipping the Super Bowl (and everyone else’s ads) to watch our car instead. The winner played for 9 hours, 47 minutes in a campaign NPR called “the best hijacking of the Super Bowl...masterful”. https://tristankincaid.com/Volvo-How-to-Hybrid Mon, 05 Oct 2020 01:14:19 +0000 Tristan Kincaid https://tristankincaid.com/Volvo-How-to-Hybrid Hybrids aren’t hard.&nbsp; Do I need a special plug? Will my electric bill go up? Where do I park, and WTF is regenerative braking? These targeted social videos from Volvo provide simple answers to the biggest questions that keep people from switching to a hybrid car.