The first music video created by smart glasses.
‘Vanilla’ by Burna Boy was the first official music video created by Ray-Ban Stories smart glasses. Shot from multiple points of view, it lets us experience a summer day through the eyes of Burna Boy and other creators from around the world. Launched in the runup to the release of the African Giant’s sixth studio album, the video reached 10 million views in less than a week. Finalist in multiple categories at The One Show and shortlisted at ADC.
The scenes in “Vanilla” were launched as individual Reels on different creators’ channels, and then stitched together on Instagram Stories for the official release, bringing the two platforms together in a new way.
