“That’s funny.” - MrBeast
Gamers don’t love Meta. But they do love Xbox. So for the launch of the exclusive Meta Quest Xbox edition, we focused on the thing they’d love most: A massive 26-foot virtual screen that makes Xbox bigger than ever.
To bring this supersized screen to life, we supersized an entire livestream hosted by the most beloved streamer on the planet (and famed short king) Kai Cenat. The hour long spectacle was completely unscripted and totally absurd. Gamers loved it so much that they crashed the Meta Quest website, and we sold out of inventory in less than 72 hours. Earned a Merit in The One Show and named #1 Media Idea of the Year by Campaign.
To bring this supersized screen to life, we supersized an entire livestream hosted by the most beloved streamer on the planet (and famed short king) Kai Cenat. The hour long spectacle was completely unscripted and totally absurd. Gamers loved it so much that they crashed the Meta Quest website, and we sold out of inventory in less than 72 hours. Earned a Merit in The One Show and named #1 Media Idea of the Year by Campaign.
We announced the livestream the day before, with key visuals and an over the top video that teased the spectacle to come.
The full livestream lasted just over an hour, with over 80 thousand live viewers, more than 290 million organic impressions, and tens of thousands of user generated clips floating around the internet to this day.
