Turning VR into IRL.
Console gamers are still notoriously skeptical of VR. So for the launch of Asgard’s Wrath 2, Meta Quest’s first AAA title, we showed them just how real it can be. Using a 3000 sq. ft. invisible screen, we brought gods and monsters from the game to life outside The Game Awards, in an experience so realistic it prompted conspiracy theories online that NASA was conducting secret tests.

Won Best in Show at AICP, Gold at ADC,  and Bronze at The One Show.

This is what people saw when they walked out of The Game Awards. No AR filters, no fake social posts. Completely real. 

The campaign helped Asgard’s Wrath 2 become the #1 selling Meta Quest game of the holiday season, and garner a rare 10/10 rating from IGN. Full case study below: